Bachelor of Digital Marketing

Faculty of Business and Logistics
Programme Title (Arabic) البكالوريوس في التسويق الإلكتروني
Acronym / Abbreviation* BDigiMkting
Nature Specialisation
Programme Code DMK8012 Programme Duration 4 Year/Cycle Programme Level Level 8
Programme Credits 480 Award Category Bachelors
Effective From 2022/2023 Sem 1
Owner School of Business
Professional Body
No Programme Professional Body Recognition Assigned
Target Groups*
High School Graduates
International Students
People in Employment
Unemployed
Qualification Completion Requirements Criteria

 

REQUIREMENTS TO GRADUATE.

LEVEL 5 6 7 8 TOTAL
English (Schedule A) 30 30     60
National Requirements 10 5     15
Electives   30     30
Degree (Schedule A, B, C)   150 105 60 315
Degree Cooperative Industry Project (C)       60 60
TOTAL 40 215 105 120 480

 

Programme Overview*

The Bachelor of Digital Marketing Degree is a unique degree that provides graduates with the skills and knowledge to be successful in an increasingly competitive marketplace for graduate employment.  The Bachelor of Digital Marketing Degree enables students to develop a variety of much sought after skills and knowledge from marketing, visual design and web media courses.  Evidence from our recent industry survey highlighted that 80% of employers need graduates with these skills, with 100% of employers seeing the need for these digital marketing skills increase over the next 5 to 10 years.  100% of employers also recognized that these digital skills and knowledge were important future employability skills, and 83% of employers would employ Bahrain Polytechnic Bachelor of Digital Marketing Degree graduates today if they had appropriate vacancies within their organisations (Bahrain Polytechnic - Bachelor of Digital Marketing Degree Feasibility Study, 2021).  The focus upon developing and implementing digital marketing strategies, critical thinking and problem-solving skills through Bahrain Polytechnic’s applied higher education environment enables students to experience an engaging and rewarding learning journey through to graduation.   The Bachelor of Digital Marketing Degree is truly a degree that will equip Bahrain Polytechnic graduates to be the digital marketing managers both now and in the future.

 
Entry and Selection*

SEMESTER 1 INTAKE ONLY DUE COURSE DELIVERY SCHEDULE & PREREQUISITE REQUIREMENTS.

General entry requirements such as secondary school achievements, English and Mathematics are described in the Student Admission Policy A/AB/010.

Specific entry requirements for this qualification, beyond those described in the Student Admission Policy are as follows:

Academic

Applicants must demonstrate competence in English and in Mathematics. These requirements may be met by the successful completion of

AP4203 English 2

AP4101 Mathematics 2

or similar or passing English and Mathematics Selection Tests at the required level.

Applicants who do not meet all of the entry criteria above may be considered for special or provisional entry

 
Selection and Criteria and Process*

Where there are more applicants who meet the programme entry criteria than can be accepted, the following shall be used:

Selection Criteria Preference will be given to students who have successfully completed the Foundation programmes at Bahrain Polytechnic and have clearly demonstrated an aptitude for Digital Marketing and a commitment to their study.

Results from programme entry tests will be used to select students with the highest likelihood of successfully completing the degree programme.

Selection Process Applicants may be required to attend an interview.

Consideration of work experience and prior educational achievement may be used.

 
Major Selection Criteria*

Major Selection Criteria is not applicable as this is a standalone degree qualification.

The programme does not contain any major or minor components.

 
Accreditation / External Approval Requirements*

None specific to this qualification.

Integration of Industry Accreditations / Certifications.

Where applicably feasible the programme will seek integrate appropriate Industry Professional accreditations and certifications.

Examples include:

  • Digital Marketing Association Membership.
  • Digital Marketing Institute Certification. 
  • Hootsuite Platform Certification.
  • Hootsuite Social Media Certification.
  • Twitter Flight School Certification.
  • Facebook Blueprint Certification.
  • Google Certifications.
  • HubSpot Certifications.

Plus, any others deemed appropriate and feasible to main industry currency.

 
Attendance Requirements*

Attendance requirements are described in the policy Student Attendance A/AB/010.

 
Qualification Overview*

The Bachelor of Digital Marketing Degree is a unique degree that provides graduates with the skills and knowledge to be successful in an increasingly competitive marketplace for graduate employment.  The Bachelor of Digital Marketing Degree enables students to develop a variety of much sought after skills and knowledge from marketing, visual design and web media courses.  Evidence from our recent industry survey highlighted that 80% of employers need graduates with these skills, with 100% of employers seeing the need for these digital marketing skills increasing over the next 5 to 10 years.  100% of employers also recognized that these digital skills and knowledge were important future employability skills, and 83% of employers would employ Bahrain Polytechnic Bachelor of Digital Marketing Degree graduates today, if they had appropriate vacancies within their organisations (Bahrain Polytechnic - Bachelor of Digital Marketing Degree Feasibility Study, 2021).  The focus upon developing and implementing digital marketing strategies, critical thinking and problem-solving skills through Bahrain Polytechnic’s applied higher education environment enables students to experience an engaging and rewarding learning journey through to graduation.   The Bachelor of Digital Marketing Degree is truly a degree that will equip Bahrain Polytechnic graduates to be the digital marketing managers both now and in the future.

 
Qualification Aim*

The Bachelor of Digital Marketing aims to develop broad-based graduates equipped with the knowledge and skills to succeed in today’s digitally-oriented business world. Through combining theory and practice, this multidisciplinary programme brings together marketing, web media and visual design to meet the requirements of Bahrain and the wider GCC region. It aims at bridging the gap and develop human capital as outlined in Economic Vision 2030.

 
Graduate Pathways and Destination*

The Digital Marketing Programme aims to produce graduates who:

    • have the requisite skills demanded in the 21 Century workplace, supported by specific skills in marketing, web media and visual design.
    • recognize the need to engage and progress with life-long learning.
    • identify, critically analyse a problem, trouble-shoot, formulate and justify the most appropriate solutions.
    • work effectively in teams and coherently present their ideas in written and oral form to a range of audiences.
    • articulate ideas and information comprehensively in visual, oral and written forms through effective communication and presentation skills.
    • utilize industry standard technology effectively and ethically and be conversant with the latest business tools and techniques to be flexible and adaptable in the work place.
    • demonstrate the ability to study independently, set goals, manage their own work load and meet deadlines.
    • use strategic thinking to demonstrate resourcefulness, innovation and entrepreneurship.
    • initiate, plan, execute and manage work efficiently and effectively.

Employment

This programme prepares students for the following careers and/or employment opportunities:-

•    Social Media Marketing Manager
•    Content Marketer
•    Digital Marketing Executive
•    Marketing Analytics Analyst
•    Public Relations Executive
•    SEO Executive
•    Social Media Specialist
•    Digital Account Planner
•    Digital Marketing Account Executive
•    Entrepreneur / Business Start-Up
•    Digital Marketing Manager
•   Mac Operator

To name but a few.

Although, BBUS Marketing graduates are not limited to these career paths, with a multitude of opportunities open to them.

The programme should achieve widespread international recognition and allow students to progress to further fields of study, including:-

  • Professional Certifications in Digital Marketing

  • Specialist Masters in Digital Marketing or Social Media Marketing

 
Other Information*

All courses are subject to availability.

 

 

ONE COURSE FROM THE FOLLOWING (SCHEDULE B) WILL BE DELIVERED:-

Semester 2 Schedule B BU7105 Creativity and Innovation Management
Semester 2 Schedule B BU7106 Consumer Behaviour
Semester 1 or 2 Schedule B BU7104 Social Media Marketing

TO BE CONFIRMED BY THE PROGRAMME MANAGER.

TBC dependent upon capacity and minimum numbers.

 

 

 

Programme Learning Outcomes

On successful completion of this programme the learner will be able to :

Description
To understand and apply the underlying principles of marketing.
To develop digital marketing strategies, tactics and plans to achieve marketing objectives.
Develop digital and social media marketing campaigns to deliver marketing objectives.
Create and repurpose marketing related content for a variety of digital and social media.

Semester Schedules

Year 1 / Semester 1

Core
Course Code Title
VC6102 Computer Practical I: Design Principles & Image Creation
EL5001 Introduction to English Communication
VC6100 Visual Design I: Colour Theory and Design Theory & Methods
WM6003 Web Design

Year 1 / Semester 2

Core
Course Code Title
VC6901 Digital Photography Basics
EL5002 English Communication for Research, Reading and Writing in the Disciplines
BU6001 Introduction to Marketing
VC6101 Visual Design 2: Typography & Graphic Design

Year 1 / Unspecified

Core
Course Code Title
NR National Requirements
NR-Arabic National Requirements- Arabic

Year 2 / Semester 1

Core
Course Code Title
WM6007 Content Management 1
EL6003 English Skills A
WM6008 Strategic Web Communication
VC6902 Video

Year 2 / Semester 2

Core
Course Code Title
VC6103 Computer Practical II: Layout Principles & Graphic Design
BU6012 Project Management
EL6402 Research Skills
EL6401 Skills for Academic Writing
EL6403 Speaking Skills for Interviews
Elective
Course Code Title
ELEC Elective

Year 3 / Semester 1

Core
Course Code Title
VC7906 Digital Design for the Web
BU7102 Digital Marketing
BU7103 Marketing Research
VC7200 Visual Design III: Advanced Typography

Year 3 / Semester 1 or 2

Core
Course Code Title
BU7104 Social Media Marketing

Year 3 / Semester 2

Core
Course Code Title
BU8104 Advanced Digital Marketing
BU7106 Consumer Behaviour
BU7105 Creativity and Innovation Management
BU7101 Integrated Marketing Communication
Elective
Course Code Title
ELEC Elective

Year 4 / Semester 1

Core
Course Code Title
WM8005 Advanced Design for the Web
BU8102 Marketing Planning
BU8105 Social Media Marketing Strategy
Elective
Course Code Title
ELEC Elective

Year 4 / Semester 2

Core
Course Code Title
BU8196 Cooperative Digital Marketing Industry Project