Course Details

Course Code: BU7106
Course Title: Consumer Behaviour
Short Title: Consumer Behaviour
Course Level:: Level 7
Valid From:: 2020/2021 Sem 2
Credits:: 15
Owner: Business
Assessment Method: Achievement
Course Aim

This course will seek to develop an understanding of consumer behaviour and this these insights can be applied within an organisational context.
 
CILO
On Completion of this course, the learner will be able to
# Learning Outcome Description
1 Understand and analyse the core concepts of consumer behaviour.
2 Identify the key issues of consumers as individuals and social actors.
3 Apply relevant consumer behaviour theories in understanding the impact of marketing strategies.
4 Analyse and evaluate the consumer behaviour within a specified context providing recommendations.
Requisites
  • Pre Requisite:
 
No Examinations
Other Controlled Assessments
Assessment Type
Presentation
Uncontrolled Assessments
Assessment Type
Project (Group)
Assessment Type
Project (Individual)

The institute reserves the right to alter the nature and timings of assessment

Affiliated Entities
Entity Code Entity Title Entity Version Entity Type
DMK7012 Associate Degree in Digital and Social Media Marketing 1 Programme
DM6012 Diploma in Digital Marketing 1 Programme
DMK8012 Bachelor of Digital Marketing 1 Programme
DMK8014 Bachelor of Digital and Social Media Marketing 1 Programme
No Code Yet Copy Of Digital Marketing 1 Programme