Course Details

Course Code: BU6001
Course Title: Introduction to Marketing
Short Title: Intro Mrkt
Course Level:: Level 6
Valid From:: 2022/2023 Sem 2
Credits:: 15
Owner: Business
Assessment Method: Achievement
Course Aim

This course introduces fundamental marketing concepts and tools used in the design and implementation of effective marketing strategies and campaigns.
 
CILO
On Completion of this course, the learner will be able to
# Learning Outcome Description
1 Identify, illustrate and interpret marketing issues in a business environment
2 Apply and appraise a range of appropriate solutions to marketing problems
3 Work effectively in a team to create and run a small business project
4 Demonstrate appropriate use of workplace skills and technology.
5 Develop a CSR (Corporate Social Responsibility) initiative to be actively promoted within a start-up business.
Requisites
No requisites
 
No Examinations
Other Controlled Assessments
Assessment Type
Presentation
Uncontrolled Assessments
Assessment Type
Project (Group/Individual)
Assessment Type
Project (Group)

The institute reserves the right to alter the nature and timings of assessment

Affiliated Entities
Entity Code Entity Title Entity Version Entity Type
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BBS6011 Diploma in Business (Accounting) 3 Programme
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