Course Details

Course Code: BU8196
Course Title: Cooperative Digital Marketing Industry Project
Short Title: CIP Digital Marketing
Course Level:: Level 8
Valid From:: 2020/2021 Sem 2
Credits:: 60
Owner: Business
Assessment Method: Achievement
Course Aim

This course enables students to apply the knowledge and skills acquired in the Bachelor of Digital Marketing to complete a successful Digital Marketing project in an approved organisational environment. Students will gain experience of digital marketing work practices and will reflect critically on their professional and personal skills in the workplace.

 
CILO
On Completion of this course, the learner will be able to
# Learning Outcome Description
1 Practice as a professional digital marketer in an approved workplace environment
2 Apply the knowledge gained in the Bachelor of Digital Marketing programme to complete an approved industry project
3 Reflect critically on their development and application of professional skills in the workplace
4 Demonstrate the employability skills of a work-ready Digital Marketing graduate
Requisites
  • Pre Requisite: BU6011 or BSB5011 and 45 credits at Level 8 (or BPQF Level 7 or a combination thereof) from the Bachelor of Business or 120 Credits above Level 6 (or BPQF Level 5 or a combination thereof)from the Bachelor of Business subject to Programme Committee Approval
  • Anti Requisite: BSB7099
 
No Examinations
Other Controlled Assessments
Assessment Type
Presentation
Assessment Type
Direct observation
Assessment Type
Direct observation
Assessment Type
Viva voce examination
Uncontrolled Assessments
Assessment Type
Project (Group)
Assessment Type
Project (Group)

The institute reserves the right to alter the nature and timings of assessment

Affiliated Entities
Entity Code Entity Title Entity Version Entity Type
DMK7012 Associate Degree in Digital and Social Media Marketing 1 Programme
DM6012 Diploma in Digital Marketing 1 Programme
DMK8012 Bachelor of Digital Marketing 1 Programme
DMK8014 Bachelor of Digital and Social Media Marketing 1 Programme
No Code Yet Copy Of Digital Marketing 1 Programme