Course Details

Course Code: BU7103
Course Title: Marketing Research
Short Title: Marketing Research
Course Level:: Level 7
Valid From:: 2020/2021 Sem 1
Credits:: 15
Owner: Business
Assessment Method: Achievement
Course Aim

An exploration of the process of marketing research and its role in the achievement of organisational objectives. The course explores the academic concepts underlying business research and seeks to help students develop practical research skills.                        
 
CILO
On Completion of this course, the learner will be able to
# Learning Outcome Description
1 Demonstrate a broad knowledge of the marketing research process.
2 Design and apply appropriate marketing research techniques in response to a marketing problem.
3 Undertake critical analysis and evaluation of marketing research methods and findings.
4 Demonstrate appropriate use of workplace skills and technology.
Requisites
  • Pre Requisite: BU6001 or BSB5001 or BSB5000
  • Anti Requisite: BSB6103
 
No Examinations
Other Controlled Assessments
Assessment Type
Presentation
Uncontrolled Assessments
Assessment Type
Performance Project
Assessment Type
Performance Project

The institute reserves the right to alter the nature and timings of assessment

Affiliated Entities
Entity Code Entity Title Entity Version Entity Type
DMK7012 Associate Degree in Digital and Social Media Marketing 1 Programme
BBS8000 Bachelor of Business 3 Programme
BBS8001 Bachelor of Business (General) 1 Programme
BBS8010 Bachelor of Business: Marketing 4 Programme
BU8010 Bachelor of Business: Marketing V4 1 Programme
DM6012 Diploma in Digital Marketing 1 Programme
DMK8012 Bachelor of Digital Marketing 1 Programme
DMK8014 Bachelor of Digital and Social Media Marketing 1 Programme
DSM6001 Diploma in Social Media Marketing 1 Programme
No Code Yet Copy Of Digital Marketing 1 Programme
BUSOPT1 Business Options 1 1 Group
BUSOPT2 Business Options 2 1 Group
BUSOPT3 Business Options 3 1 Group