This course provides an overview of social media strategies. It will focus on: 1) introducing social media platforms, 2) determining the elements of social media strategy, 3) crafting a social media strategy and 4) evaluating social media strategies.
CILO
On Completion of this course, the learner will be able to
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Learning Outcome Description
1
Utilise social media platforms to a recognised professional standard
2
Undertake a social media audit to critically analyse and evaluate the performance of two organisations / brands or a market sector.
3
Connect the relationships among theory, strategy, and tactics to form a social media plan that assists in achieving marketing objectives.
4
Develop a social media strategy and present it in a formal setting to social media specialists
5
Demonstrate a range of social media specialist skills for marketing purposes.
Requisites
Pre Requisite: BU6001 or BSB5001 or BSB5000
No Examinations
Other Controlled Assessments
Assessment Type Presentation
Uncontrolled Assessments
Assessment Type Practical Project
Assessment Type Project (Group/Individual)
The institute reserves the right to alter the nature and timings of assessment
Affiliated Entities
Entity Code
Entity Title
Entity Version
Entity Type
DMK7012
Associate Degree in Digital and Social Media Marketing
