Students will have the knowledge and detailed understanding to manage the marketing team of an organisation to ensure consistent and reliable performance of the marketing function.
CILO
On Completion of this course, the learner will be able to
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Learning Outcome Description
1
Structure a marketing function to deliver competitive advantage and organisational success.
2
Undertake a critical analysis and evaluation of a range of approaches that can be used to manage the marketing team’s activities effectively and efficiently.
3
Identify and critically assess the required human, financial and physical resources to insure successful management of the marketing function.
4
Incorporate the ethical responsibilities in managing the marketing team.
5
Demonstrate appropriate use of workplace skills and technology
Requisites
Pre Requisite: 30 credits at Level 7 (or BPQF level 6 or a combination there of) from the Marketing Major
Anti Requisite: BSB7101
No Examinations
Other Controlled Assessments
Assessment Type Viva voce examination
Uncontrolled Assessments
Assessment Type Project (Individual)
Assessment Type Project (Group)
The institute reserves the right to alter the nature and timings of assessment