This course provides an in-depth exploration of contemporary media landscapes, focusing on the intersection of digital technology, culture, and creative media design. It covers a broad spectrum of topics including digital communication, social media dynamics, multimedia storytelling, virtual and augmented realities, interactive design, and the ethical implications of digital media. Through a combination of theoretical frameworks and practical workshops, students will engage with the latest tools and techniques for creating and analysing digital media content. The course encourages critical thinking and creative problem-solving, equipping students with the skills to critically assess media trends and to contribute innovatively to the fields of creative media and design.

The aim of this course is to prepare students for advanced roles in the creative media sector, fostering a deep understanding of how new media technologies shape societal communication, cultural expressions, and individual identities. It seeks to cultivate skilled media practitioners and analysts who are adaptable, tech-savvy, and culturally aware, capable of navigating and influencing the rapidly evolving digital landscape. The course emphasizes both theoretical knowledge and practical skills, aiming to develop students' ability to critically analyse media trends, to create engaging digital content, and to innovate within the parameters of new media environments. Graduates will emerge as leaders ready to address the challenges and opportunities presented by new media in various professional contexts, including creative media production, design, content strategy, digital marketing, and beyond.