Course Details

Course Code: BU8104
Course Title: Advanced Digital Marketing
Short Title: Advanced Digital Marketing
Course Level:: Level 8
Valid From:: 2022/2023 Sem 3
Credits:: 15
Owner: Business
Assessment Method: Achievement
Course Aim

This course will seek to develop digital marketing practitioners with the current skills and knowledge required to leverage marketing opportunities presented by the digital environment.                         
 
CILO
On Completion of this course, the learner will be able to
# Learning Outcome Description
1 Develop and implement a digital marketing campaign for specified marketing objectives.
2 Analyse trends and developments in the digital arena and provide insight into their potential for marketing professionals.
3 Demonstrate an industry-level proficiency in the utilisation of contemporary professional digital marketing tools and applications
4 Implement and analyse appropriate digital analytics for a specified digital marketing campaign.
Requisites
  • Pre Requisite: 30 credits at Level 7 (or BPQF Level 6 or a combination thereof) from the Bachelor of Business: Marketing major including BU7102
 
No Examinations
Other Controlled Assessments
Assessment Type
Presentation
Assessment Type
Presentation
Uncontrolled Assessments
Assessment Type
Project (Individual)

The institute reserves the right to alter the nature and timings of assessment

Affiliated Entities
Entity Code Entity Title Entity Version Entity Type
DMK7012 Associate Degree in Digital and Social Media Marketing 1 Programme
BBS8010 Bachelor of Business: Marketing 3 Programme
BBS8010 Bachelor of Business: Marketing 4 Programme
BBS8010 Shell PAD (Bachelor of Business: Marketing V4 Pre 2025) 1 Programme
BBS8010 2025-2026 Bachelor of Business: Marketing V4 2025 1 Programme
BBS8010 Pre 2025 Bachelor of Business: Marketing V4 Pre 2025 1 Programme
DM6012 Diploma in Digital Marketing 1 Programme
DMK8012 Bachelor of Digital Marketing 1 Programme
DMK8012 Bachelor of Digital and Social Media Marketing 1 Programme
DMK8014 Bachelor of Digital and Social Media Marketing 1 Programme
No Code Yet Copy Of Digital Marketing 1 Programme