Course Details

Course Code: BU7101
Course Title: Integrated Marketing Communication
Short Title:  
Course Level:: Level 7
Valid From:: 2022/2023 Sem 2
Credits:: 15
Owner: Business
Assessment Method: Achievement
Course Aim

The aim of this course is to introduce students to the importance of integrated marketing communication and the tools to effectively evaluate and implement an integrated marketing communications campaign.                         

 
 
CILO
On Completion of this course, the learner will be able to
# Learning Outcome Description
1 Identify, illustrate and explain the integrated marketing communication process.
2 Analyse existing and create new integrated marketing communication plans for different product/service categories.
3 Work effectively in a team to evaluate, create and implement an integrated marketing communication campaign.
4 Demonstrate appropriate use of workplace skills and technology.
Requisites
  • Anti Requisite: BSB6101
  • Pre Requisite: BU6001 or BSB5001 or BSB5000
 
No Examinations
Other Controlled Assessments
Assessment Type
Presentation
Uncontrolled Assessments
Assessment Type
Practical Project

The institute reserves the right to alter the nature and timings of assessment

Affiliated Entities
Entity Code Entity Title Entity Version Entity Type
DMK7012 Associate Degree in Digital and Social Media Marketing 1 Programme
BBS8000 Bachelor of Business 3 Programme
BBS8001 Bachelor of Business (General) 1 Programme
BBS8010 Bachelor of Business: Marketing 3 Programme
BBS8010 Bachelor of Business: Marketing 4 Programme
BU8010 Bachelor of Business: Marketing V4 1 Programme
BU8012 Transitional Bachelor of Digital and Social Media Marketing 1 Programme
DM6012 Diploma in Digital Marketing 1 Programme
DMK8012 Bachelor of Digital Marketing 1 Programme
DMK8014 Bachelor of Digital and Social Media Marketing 1 Programme
No Code Yet Copy Of Digital Marketing 1 Programme
BUSOPT1 Business Options 1 1 Group
BUSOPT2 Business Options 2 1 Group
BUSOPT3 Business Options 3 1 Group