Course Details

Course Code: BU8105
Course Title: Social Media Marketing Strategy
Short Title: Social Media MKT Strategy
Course Level:: Level 8
Valid From:: 2022/2023 Sem 2
Credits:: 15
Owner: Business
Assessment Method: Achievement
Course Aim
This course provides an overview of social media strategies. It will focus on: 1) introducing social media platforms, 2) determining the elements of social media strategy, 3) crafting a social media strategy and 4) evaluating social media strategies.                        
 
CILO
On Completion of this course, the learner will be able to
# Learning Outcome Description
1 Utilise social media platforms to a recognised professional standard
2 Undertake a social media audit to critically analyse and evaluate the performance of two organisations / brands or a market sector.
3 Connect the relationships among theory, strategy, and tactics to form a social media plan that assists in achieving marketing objectives.
4 Develop a social media strategy and present it in a formal setting to social media specialists
5 Demonstrate a range of social media specialist skills for marketing purposes.
Requisites
  • Pre Requisite: BU6001 or BSB5001 or BSB5000
 
No Examinations
Other Controlled Assessments
Assessment Type
Presentation
Uncontrolled Assessments
Assessment Type
Practical Project
Assessment Type
Project (Group/Individual)

The institute reserves the right to alter the nature and timings of assessment

Affiliated Entities
Entity Code Entity Title Entity Version Entity Type
DMK7012 Associate Degree in Digital and Social Media Marketing 1 Programme
BBS8000 Bachelor of Business 3 Programme
BBS8001 Bachelor of Business (General) 1 Programme
BBS8010 Bachelor of Business: Marketing 3 Programme
BBS8010 Bachelor of Business: Marketing 4 Programme
BU8010 Bachelor of Business: Marketing V4 1 Programme
BU8012 Transitional Bachelor of Digital and Social Media Marketing 1 Programme
DM6012 Diploma in Digital Marketing 1 Programme
DMK8012 Bachelor of Digital Marketing 1 Programme
DMK8014 Bachelor of Digital and Social Media Marketing 1 Programme
No Code Yet Copy Of Digital Marketing 1 Programme
BUSOPT1 Business Options 1 1 Group
BUSOPT2 Business Options 2 1 Group
BUSOPT3 Business Options 3 1 Group