Course Details

Course Code: BU6001
Course Title: Introduction to Marketing
Short Title: Intro Mrkt
Course Level:: Level 6
Valid From:: 2022/2023 Sem 2
Credits:: 15
Owner: Business
Assessment Method: Achievement
Course Aim

This course introduces fundamental marketing concepts and tools used in the design and implementation of effective marketing strategies and campaigns.
 
CILO
On Completion of this course, the learner will be able to
# Learning Outcome Description
1 Identify, illustrate and interpret marketing issues in a business environment
2 Apply and appraise a range of appropriate solutions to marketing problems
3 Work effectively in a team to create and run a small business project
4 Demonstrate appropriate use of workplace skills and technology.
5 Develop a CSR (Corporate Social Responsibility) initiative to be actively promoted within a start-up business.
Requisites
No requisites
 
No Examinations
Other Controlled Assessments
Assessment Type
Presentation
Uncontrolled Assessments
Assessment Type
Project (Group/Individual)
Assessment Type
Project (Group)

The institute reserves the right to alter the nature and timings of assessment

Affiliated Entities
Entity Code Entity Title Entity Version Entity Type
DMK7012 Associate Degree in Digital and Social Media Marketing 1 Programme
ABS7040 Associate Degree in Business (Accounting) 1 Programme
ABS7070 Associate Degree in Business (HRM) 1 Programme
BBS6010 Diploma in Business 5 Programme
BBS6011 Diploma in Business (Accounting) 3 Programme
BBS6012 Diploma in Business (Human Resources) 1 Programme
BBS6012 Diploma in Business (Human Resources) 2 Programme
BBS6013 Diploma in Business (Office Management) 1 Programme
BBS6013 Diploma in Business (Office Management) 2 Programme
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BBS6014 Diploma in Business (Islamic Finance) 2 Programme
BBS6015 Diploma in Real Estate 1 Programme
BBS8000 Bachelor of Business 3 Programme
BBS8001 Bachelor of Business (General) 1 Programme
BBS8010 Bachelor of Business: Marketing 3 Programme
BBS8010 Bachelor of Business: Marketing 4 Programme
BBS8030 Bachelor of Business (Banking and Finance) 7 Programme
BBS8040 Bachelor of Business: Accounting 4 Programme
BBS8040 Bachelor of Business: Accounting 5 Programme
BBS8070 Bachelor of Business: Human Resource Management 3 Programme
BBS8070 Bachelor of Business: Human Resource Management 1 Programme
BBS8090 Bachelor of Business (Double Major) 4 Programme
BBS9040 Master of Science (MSc.) in Professional Accounting 1 Programme
BU8010 Bachelor of Business: Marketing V4 1 Programme
BU8012 Transitional Bachelor of Digital and Social Media Marketing 1 Programme
DM6012 Diploma in Digital Marketing 1 Programme
DMK8012 Bachelor of Digital Marketing 1 Programme
DMK8014 Bachelor of Digital and Social Media Marketing 1 Programme
ENT8004 Bachelor of Enterprise & Marketing 1 Programme
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