Course Details

Course Code: BU7100
Course Title: Services Marketing
Short Title:  
Course Level:: Level 7
Valid From:: 2022/2023 Sem 2
Credits:: 15
Owner: Business
Assessment Method: Achievement
Course Aim

The aim of this course is to introduce students to the importance of the service industry and the tools to effectively evaluate and improve service delivery in organizations.                         
 
CILO
On Completion of this course, the learner will be able to
# Learning Outcome Description
1 Identify, illustrate and explain the service delivery process.
2 Analyse, evaluate and recommend service delivery improvements.
3 Work effectively in a team to evaluate and improve a service delivery system.
4 Demonstrate appropriate use of workplace skills and technology.
Requisites
  • Anti Requisite: BSB6100
  • Pre Requisite: BU6001 or BSB5001 or BSB5000
 
No Examinations
Other Controlled Assessments
Assessment Type
Project Demonstration
Assessment Type
Reflection
Uncontrolled Assessments
Assessment Type
Assignment

The institute reserves the right to alter the nature and timings of assessment

Affiliated Entities
Entity Code Entity Title Entity Version Entity Type
BBS8000 Bachelor of Business 3 Programme
BBS8001 Bachelor of Business (General) 1 Programme
BBS8010 Bachelor of Business: Marketing 3 Programme
BBS8010 Bachelor of Business: Marketing 4 Programme
BBS8010 Bachelor of Business: Marketing 5 Programme
BBS8010 Bachelor of Business: Marketing 1 Programme
DMK8012 Bachelor of Digital and Social Media Marketing 1 Programme
DMK8014 Bachelor of Digital and Social Media Marketing 1 Programme
SHELL 8010 Shell PAD (Bachelor of Business: Marketing V4 Pre 2025) 1 Programme
BUSOPT1 Business Options 1 1 Group
BUSOPT2 Business Options 2 1 Group
BUSOPT3 Business Options 3 1 Group