Course Details
| Course Code: |
BU7100 |
|
Course Title:
|
Services Marketing
|
|
Short Title:
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| Course Level:: |
Level 7 |
| Valid From:: |
2022/2023 Sem 2 |
| Assessment Method: |
Achievement |
| Course Aim |
The aim of this course is to introduce students to the importance of the service industry and the tools to effectively evaluate and improve service delivery in organizations.
|
| CILO |
| On Completion of this course, the learner will be able to |
| # |
Learning Outcome Description |
| 1 |
Identify, illustrate and explain the service delivery process. |
| 2 |
Analyse, evaluate and recommend service delivery improvements. |
| 3 |
Work effectively in a team to evaluate and improve a service delivery system. |
| 4 |
Demonstrate appropriate use of workplace skills and technology. |
| Other Controlled Assessments |
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The institute reserves the right to alter the nature and timings of assessment
|
Affiliated Entities
|
| Entity Code |
Entity Title |
Entity Version |
Entity Type |
|
BBS8000
|
Bachelor of Business
|
3
|
Programme
|
|
BBS8001
|
Bachelor of Business (General)
|
1
|
Programme
|
|
BBS8010
|
Bachelor of Business: Marketing
|
3
|
Programme
|
|
BBS8010
|
Bachelor of Business: Marketing
|
4
|
Programme
|
|
BU8010
|
Bachelor of Business: Marketing V4
|
1
|
Programme
|
|
BU8012
|
Transitional Bachelor of Digital and Social Media Marketing
|
1
|
Programme
|
|
DMK8014
|
Bachelor of Digital and Social Media Marketing
|
1
|
Programme
|
|
BUSOPT1
|
Business Options 1
|
1
|
Group
|
|
BUSOPT2
|
Business Options 2
|
1
|
Group
|
|
BUSOPT3
|
Business Options 3
|
1
|
Group
|
|
