Course Details

Course Code: WM6008
Course Title: Strategic Web Communication
Short Title:  
Course Level:: Level 6
Valid From:: 2023/2024 Sem 1
Credits:: 15
Owner: Web Media
Assessment Method: Achievement
Course Aim

The aim of this course is to give students an insight into the world of web content creation. Students learn how to analyse existing web content and, ultimately, to create their own audience-focused material.
 
CILO
On Completion of this course, the learner will be able to
# Learning Outcome Description
1 Apply communication theories to online content
2 Analyse the impact of web media on communication
3 Use web writing skills to create audience-focused content
Requisites
  • Pre Requisite: EL5001 or EL5005
 
No Examinations
No Other Controlled Assessments
Uncontrolled Assessments
Assessment Type
Essay
Assessment Type
Project (Group/Individual)
Assessment Type
Practical Project

The institute reserves the right to alter the nature and timings of assessment

Affiliated Entities
Entity Code Entity Title Entity Version Entity Type
DMK7012 Associate Degree in Digital and Social Media Marketing 1 Programme
BU8012 Transitional Bachelor of Digital and Social Media Marketing 1 Programme
BWM6000 Diploma in Web Media 1 Programme
BWM7000 Associate Degree in Web Media 1 Programme
BWM7000 Associate Degree in Web Media 2 Programme
BWM8000 Bachelor of Web Media 3 Programme
BWM8000 Bachelor of Web Media 4 Programme
DM6012 Diploma in Digital Marketing 1 Programme
DMK8012 Bachelor of Digital Marketing 1 Programme
DSM6001 Diploma in Social Media Marketing 1 Programme
IDS6000 Diploma in Interactive Design 1 Programme
No Code Yet Bachelor of Web Media (Updated) 1 Programme
No Code Yet Copy Of Digital Marketing 1 Programme
TBC To be deleted 1 Programme