The learner will encode multimedia content for specific output platforms and devices and will distribute the content across current web-based communication systems such as content management systems, blogs, podcasts and social media portals. In so doing, the learner will develop the skills and technological awareness to manage content effectively within a new media context.
CILO
On Completion of this course, the learner will be able to
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Learning Outcome Description
1
Evaluate fundamental concepts and principles of Content Management Systems (CMS).
2
Install and build a fully functioning website utilizing a current open-source CMS applications to a given business level specification.
3
Effectively incorporate encoded media within a website utilizing web servers.
4
Manage and maintain a CMS and apply website security techniques effectively to enhance the security of a website.
5
Utilise basic descriptive statistics to present and evaluate website performance.
Requisites
No requisites
No Examinations
Other Controlled Assessments
Assessment Type Viva voce examination
Assessment Type Multiple-choice test
Uncontrolled Assessments
Assessment Type Essay
Assessment Type Project (Group)
The institute reserves the right to alter the nature and timings of assessment
Affiliated Entities
Entity Code
Entity Title
Entity Version
Entity Type
DMK7012
Associate Degree in Digital and Social Media Marketing
1
Programme
BU8012
Transitional Bachelor of Digital and Social Media Marketing
