Students will have the knowledge and understanding and skills to construct a comprehensive marketing plan in a range of marketing contexts, including that of the organisation’s strategy, culture and broader marketing environment.
CILO
On Completion of this course, the learner will be able to
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Learning Outcome Description
1
Critically analyse the internal and external marketing environments relevant to the organisation.
2
Develop marketing strategies that are responsive to market and organisational needs.
3
Define CSR initiatives within the marketing strategy relevant to the organisation and its market.
4
Assess the organisational requirements for marketing plan implementation.
5
Demonstrate appropriate use of workplace skills and technology.
Requisites
Pre Requisite: 30 credits at Level 7 (or BPQF level 6 or a combination there of) from the Marketing Major
Anti Requisite: BSB7102
No Examinations
Other Controlled Assessments
Assessment Type Viva voce examination
Assessment Type Project Demonstration
Uncontrolled Assessments
Assessment Type Practical Project
The institute reserves the right to alter the nature and timings of assessment
Affiliated Entities
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DMK7012
Associate Degree in Digital and Social Media Marketing
