Course Details

Course Code: BU8102
Course Title: Marketing Planning
Short Title: MP
Course Level:: Level 8
Valid From:: 2021/2022 Sem 2
Credits:: 15
Owner: Business
Assessment Method: Achievement
Course Aim

Students will have the knowledge and understanding and skills to construct a comprehensive marketing plan in a range of marketing contexts, including that of the organisation’s strategy, culture and broader marketing environment. 
 
CILO
On Completion of this course, the learner will be able to
# Learning Outcome Description
1 Critically analyse the internal and external marketing environments relevant to the organisation.
2 Develop marketing strategies that are responsive to market and organisational needs.
3 Define CSR initiatives within the marketing strategy relevant to the organisation and its market.
4 Assess the organisational requirements for marketing plan implementation.
5 Demonstrate appropriate use of workplace skills and technology.
Requisites
  • Pre Requisite: 30 credits at Level 7 (or BPQF level 6 or a combination there of) from the Marketing Major
  • Anti Requisite: BSB7102
 
No Examinations
Other Controlled Assessments
Assessment Type
Viva voce examination
Assessment Type
Project Demonstration
Uncontrolled Assessments
Assessment Type
Practical Project

The institute reserves the right to alter the nature and timings of assessment

Affiliated Entities
Entity Code Entity Title Entity Version Entity Type
DMK7012 Associate Degree in Digital and Social Media Marketing 1 Programme
BBS8000 Bachelor of Business 3 Programme
BBS8001 Bachelor of Business (General) 1 Programme
BBS8010 Bachelor of Business: Marketing 3 Programme
BBS8010 Bachelor of Business: Marketing 4 Programme
BU8010 Bachelor of Business: Marketing V4 1 Programme
BU8012 Transitional Bachelor of Digital and Social Media Marketing 1 Programme
DM6012 Diploma in Digital Marketing 1 Programme
DMK8012 Bachelor of Digital Marketing 1 Programme
DMK8014 Bachelor of Digital and Social Media Marketing 1 Programme
No Code Yet Copy Of Digital Marketing 1 Programme
BUSOPT1 Business Options 1 1 Group
BUSOPT2 Business Options 2 1 Group
BUSOPT3 Business Options 3 1 Group