Students will have the knowledge, ability and brand skills set to grow and develop a brand as well as evaluate and implement the strategies and theories of brand management and market auditing in order to facilitate the integration of a brand or brand development into the overall marketing and organisational strategies of a company.
CILO
On Completion of this course, the learner will be able to
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Learning Outcome Description
1
Evaluate the key principles of branding and brand development.
2
Develop brand solutions by means of a professional brand development process.
3
Design and analyse cost-effective marketing budgets in order to reflect the strategic direction of the brand.
4
Demonstrate appropriate use of workplace skills and technology.
Requisites
Pre Requisite: Pre Requisite: 105 credits at NQF level 6 or above, including BU6001
No Examinations
No Other Controlled Assessments
Uncontrolled Assessments
Assessment Type Practical Project
Assessment Type Project (Group/Individual)
Assessment Type Performance Project
The institute reserves the right to alter the nature and timings of assessment
