Students will have the knowledge, ability and brand skills set to grow and develop a brand as well as evaluate and implement the strategies and theories of brand management and market auditing in order to facilitate the integration of a brand or brand development into the overall marketing and organisational strategies of a company.
CILO
On Completion of this course, the learner will be able to
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Learning Outcome Description
1
Evaluate the key principles of branding and brand development.
2
Develop brand solutions by means of a professional brand development process.
3
Design and analyse cost-effective marketing budgets in order to reflect the strategic direction of the brand.
4
Demonstrate appropriate use of workplace skills and technology.
Requisites
Pre Requisite: Pre Requisite: 105 credits at NQF level 6 or above, including BU6001
No Examinations
No Other Controlled Assessments
Uncontrolled Assessments
Assessment Type Practical Project
Assessment Type Project (Group/Individual)
Assessment Type Performance Project
The institute reserves the right to alter the nature and timings of assessment
Affiliated Entities
Entity Code
Entity Title
Entity Version
Entity Type
BBS8000
Bachelor of Business
3
Programme
BBS8001
Bachelor of Business (General)
1
Programme
BBS8010
Bachelor of Business: Marketing
3
Programme
BBS8010
Bachelor of Business: Marketing
4
Programme
BU8010
Bachelor of Business: Marketing V4
1
Programme
BU8012
Transitional Bachelor of Digital and Social Media Marketing
