Course Code: VC7201
Course Title Visual Design IV: Branding
Short Title Branding
Course Level: Level 7
Valid From: 2021/2022 Sem 1
Credits: 15
Owner: Visual Design
Assessment Method Achievement
Course Aim

Enable students to develop a creative process for generating branding.

On Completion of this course, the learner will be able to
# Learning Outcome Description
1 Identify and clarify design goals, objectives and intentions of branding design
2 Plan the sequence and timetable for complete branding design projects
3 Extract, classify, arrange, and evaluate information and attitudes from audiences
4 Apply a structured associative thinking process
5 Justify the creative and research processes used to produce the final outcome
  • Pre Requisite: VC 7200 (VIB6200)

Course Content & Assessment

No Examinations
No Other Controlled Assessments
Uncontrolled Assessments
Assessment Type:
Practical Project
Assessment Type:
Practical Project

The institute reserves the right to alter the nature and timings of assessment

Affiliated Entities

Entity Code Entity Title Entity Version Entity Type
DES6000 Diploma in Visual Design 1 Programme
DES6000 Diploma in Visual Design 2 Programme
DES8000 Bachelor of Visual Design 2 Programme