Students will have the knowledge, ability and brand skills set to grow and develop a brand as well as evaluate and implement the strategies and theories of brand management and market auditing in order to facilitate the integration of a brand or brand extension into the overall marketing and organisational strategies of the company.
CILO
On Completion of this course, the learner will be able to
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Learning Outcome Description
1
Evaluate the key principles of branding and brand development.
2
Develop brand solutions by means of a professional brand development process.
3
Design and analyse cost-effective marketing budgets in order to reflect the strategic direction of the brand.
4
Demonstrate appropriate use of workplace skills and technology.
Requisites
Pre Requisite: Pre Requisite: 105 credits at NQF level 6 or above, including BU6001
No Examinations
No Other Controlled Assessments
Uncontrolled Assessments
Assessment Type Project (Group)
Assessment Type Project (Individual)
Assessment Type Portfolio
The institute reserves the right to alter the nature and timings of assessment
