The aim of this course is for students to gain significant knowledge of international marketing and the strategic and tactical principles that organizations use to compete internationally.
CILO
On Completion of this course, the learner will be able to
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Learning Outcome Description
1
Explain and evaluate the international marketing process.
2
Examine, evaluate and recommend strategies to compete in international markets.
3
Demonstrate appropriate use of workplace skills and technology.
Requisites
Pre Requisite: 30 credits at Level 7 (or BPQF level 6 or a combination thereof) from the Marketing Major
Anti Requisite: BSB7100
Examinations
Assessment Type Examination (Unseen)
Other Controlled Assessments
Assessment Type Viva voce examination
Uncontrolled Assessments
Assessment Type Project (Group)
The institute reserves the right to alter the nature and timings of assessment
