Course Details

Course Code: BU8100
Course Title: International Marketing
Short Title: International Marketing
Course Level:: Level 8
Valid From:: 2020/2021 Sem 1
Credits:: 15
Owner: Business
Assessment Method: Achievement
Course Aim

The aim of this course is for students to gain significant knowledge of international marketing and the strategic and tactical principles that organizations use to compete internationally.

 
CILO
On Completion of this course, the learner will be able to
# Learning Outcome Description
1 Explain and evaluate the international marketing process.
2 Examine, evaluate and recommend strategies to compete in international markets.
3 Demonstrate appropriate use of workplace skills and technology.
Requisites
  • Pre Requisite: 30 credits at Level 7 (or BPQF level 6 or a combination thereof) from the Marketing Major
  • Anti Requisite: BSB7100
 
Examinations
Assessment Type
Examination (Unseen)
Other Controlled Assessments
Assessment Type
Viva voce examination
Uncontrolled Assessments
Assessment Type
Project (Group)

The institute reserves the right to alter the nature and timings of assessment

Affiliated Entities
Entity Code Entity Title Entity Version Entity Type
BBS8000 Bachelor of Business 3 Programme
BBS8001 Bachelor of Business (General) 1 Programme
BBS8010 Bachelor of Business: Marketing 3 Programme
BBS8010 Bachelor of Business: Marketing 4 Programme
BU8010 Bachelor of Business: Marketing V4 1 Programme
BUSOPT1 Business Options 1 1 Group
BUSOPT2 Business Options 2 1 Group
BUSOPT3 Business Options 3 1 Group