This course will seek to explore and provide insight into the world of social media marketing and the utilisation of digital technologies and mediums to connect with consumers and stakeholders. The course will allow students to develop practical knowledge and real-world skills for professional application to deliver social media marketing solutions and execute social media marketing campaigns.
CILO
On Completion of this course, the learner will be able to
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Learning Outcome Description
1
Develop and implement a social media marketing campaign for specified marketing objectives.
2
Undertake a social media audit to evaluate the performance of an organization or market sector.
3
Utilise social media platforms to a recognised professional standard
4
Demonstrate a range of social media specialist skills for marketing purposes.
Requisites
Pre Requisite: BU6001 or BSB5001 or BSB5000
No Examinations
Other Controlled Assessments
Assessment Type Multiple-choice test
Assessment Type Presentation
Assessment Type Presentation
Uncontrolled Assessments
Assessment Type Project (Individual)
The institute reserves the right to alter the nature and timings of assessment
Affiliated Entities
Entity Code
Entity Title
Entity Version
Entity Type
DMK7012
Associate Degree in Digital and Social Media Marketing
1
Programme
BBS8010
Bachelor of Business: Marketing
4
Programme
BU8010
Bachelor of Business: Marketing V4
1
Programme
BU8012
Transitional Bachelor of Digital and Social Media Marketing
