This course will seek to develop digital marketing practitioners with the current skills and knowledge required to leverage marketing opportunities presented by the digital environment.
CILO
On Completion of this course, the learner will be able to
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Learning Outcome Description
1
Develop and implement a digital marketing campaign for specified marketing objectives.
2
Analyse trends and developments in the digital arena and provide insight into their potential for marketing professionals.
3
Demonstrate an industry-level proficiency in the utilisation of contemporary professional digital marketing tools and applications
4
Implement and analyse appropriate digital analytics for a specified digital marketing campaign.
Requisites
Pre Requisite: 30 credits at Level 7 (or BPQF Level 6 or a combination thereof) from the Bachelor of Business: Marketing major including BU7102
No Examinations
Other Controlled Assessments
Assessment Type Presentation
Uncontrolled Assessments
Assessment Type Portfolio
Assessment Type Project (Group)
The institute reserves the right to alter the nature and timings of assessment
Affiliated Entities
Entity Code
Entity Title
Entity Version
Entity Type
DMK7012
Associate Degree in Digital and Social Media Marketing
