The aim of this course is to extend students' knowledge of e-marketing and social media principles to enable them to develop competitive and informed marketing strategies for the digital world.
CILO
On Completion of this course, the learner will be able to
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Learning Outcome Description
1
Implement e-marketing strategies in a given business context.
2
Critically analyse digital/social media marketing in a business context.
Requisites
Pre Requisite: WM6009
No Examinations
No Other Controlled Assessments
Uncontrolled Assessments
Assessment Type Blended Learning
Assessment Type Project (Group)
Assessment Type Project (Individual)
The institute reserves the right to alter the nature and timings of assessment
