The aim of the course is to introduce students to traditional marketing concepts and to enable them to expand on these concepts to develop a marketing strategy incorporating social media marketing, e-business and branding.
CILO
On Completion of this course, the learner will be able to
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Learning Outcome Description
1
Apply the principles of traditional marketing and branding
2
Develop and implement an integrated marketing campaign
3
Market products effectively using digital marketing/social media tools/ebusiness
4
Discuss the ethical issues relating to marketing strategies.
Requisites
No requisites
No Examinations
No Other Controlled Assessments
Uncontrolled Assessments
Assessment Type Project (Individual)
Assessment Type Practical Project
Assessment Type Project (Individual)
The institute reserves the right to alter the nature and timings of assessment
