The aim of this course is to give students an insight into the world of web content creation. Students learn how to analyse existing web content and, ultimately, to create their own audience-focused material.
CILO
On Completion of this course, the learner will be able to
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Learning Outcome Description
1
Apply communication theories to online content
2
Analyse the impact of web media on communication
3
Use web writing skills to create audience-focused content
Requisites
Pre Requisite: EL5001 or EL5005
No Examinations
No Other Controlled Assessments
Uncontrolled Assessments
Assessment Type Essay
Assessment Type Project (Individual)
Assessment Type Practical Project
The institute reserves the right to alter the nature and timings of assessment
Affiliated Entities
Entity Code
Entity Title
Entity Version
Entity Type
DMK7012
Associate Degree in Digital and Social Media Marketing
