Course Details
| Course Code: |
BU7102 |
|
Course Title:
|
Digital Marketing
|
|
Short Title:
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| Course Level:: |
Level 7 |
| Valid From:: |
2016/2017 Sem 1 |
| Assessment Method: |
Achievement |
| Course Aim |
The aim of this course is for students to develop significant knowledge in digital marketing and the strategic and tactical principles that organizations use to compete in a digital environment.
|
| CILO |
| On Completion of this course, the learner will be able to |
| # |
Learning Outcome Description |
| 1 |
Identify, illustrate and explain digital marketing. |
| 2 |
Analyse, evaluate and recommend strategies for organizations to compete in a digital marketplace. |
| 3 |
Demonstrate appropriate use of workplace skills and technology. |
| Other Controlled Assessments |
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The institute reserves the right to alter the nature and timings of assessment
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Affiliated Entities
|
| Entity Code |
Entity Title |
Entity Version |
Entity Type |
|
BBS8010
|
Bachelor of Business: Marketing
|
3
|
Programme
|
|
DM6012
|
Diploma in Digital Marketing
|
1
|
Programme
|
|
No Code Yet
|
Copy Of Digital Marketing
|
1
|
Programme
|
|
BUSOPT1
|
Business Options 1
|
1
|
Group
|
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BUSOPT2
|
Business Options 2
|
1
|
Group
|
|
BUSOPT3
|
Business Options 3
|
1
|
Group
|
|
